Many of these items carry a large price tag, sometimes it's due to scarcity or driven by demand. Sometimes a well placed article in a magazine or internet site causes a little spike, the bottom line is something is worth whatever someone will pay for it. So what is POR, I know it means price on request but why not simply put down the price?Is it so high that it would scare off potential purchasers? Is it done to add to the allure of the item? Is it because the dealer hopes a potential buyer will offer more than his target price? Since I am not a dealer I don't have the answer. I can tell you a little about Sam Carlson though, the maker whose rod was listed as POR. He started in the rod business sweeping up floors for Bill and Gene Edwards, they let him polish hardware and strip string off rods. Sam moved on to working for an arms dealer then Pratt and Whitney Aircraft. A year before I was born Sam opened up a rod and tackle shop, he purchased the Thomas Rod Co of Bangor , Maine and in so doing aquired the rights to the name as well. Ultimately the beveller went to Walt Carpenter. In the end he spent less than fifteen years as a full time builder/dealer. Many of his rods were four sided and he is known for the Carlson Four. He was not a prolific builder and was quite a character from all accounts and now his rods are available but nobody knows for how much, after all if you have to ask the price, well you know...........................